Corporate Insanity
As some of you may know– especially if you’re a member of America West’s e-mail bulletins– the airlines America West and US Air are merging. Now, I’m not here to talk about what this means to the airline industry because, well, I have no fucking clue what it means.
No, what I’m here to talk about is corporate insanity. If I recall correctly, back in the ’90s US Air was known as US Airways. At some point in the late ’90s the company hired a name foundry to “rebrand and rename” their company, a popular business practice during the .com boom days. So, US Airways paid a substantial sum of money (I believe it was half a million) to the name foundry to help them find a new name for the company. What did they come up with? US Air.
Oh, like I couldn’t have thought of that. And I would have only charged $8 bucks, a blow job and a six-pack of Newcastle.
At any rate, with US Air and America West merging entities, a new name was in order once again. The new company name? Like you couldn’t guess it– US Airways.
I think I now have to refuse to fly that airline, just based on their sheer lack of originality.
If they had named it US Mother Fucking Airways, well, you could count on myself and Mr. Huntington as passengers, at the very least.
